Analysis of competition pattern of asphalt mixer industry


In recent years, the development of asphalt pavements such as domestic roads and roads is in full swing. According to relevant industry data, as of the end of 2011, the total length of domestic asphalt pavement exceeded 570,000 kilometers. Asphalt mixing equipment is one of the indispensable equipments for road construction and maintenance, and its market demand is also considerable. Industry analysts pointed out: During the "Twelfth Five-Year Plan" period, the annual average growth rate of domestic asphalt pavement roads exceeded 9%, and the expressway will reach more than 130,000 kilometers. The construction of asphalt pavement roads is still in a period of rapid development. This greatly promotes the demand for asphalt mixing equipment.

As far as the current situation is concerned, there are more than 30 existing asphalt mixer manufacturers in China, but only about 20 companies with certain efficiency scale. Among these asphalt mixing equipment enterprises, some foreign-funded enterprises have formed a certain monopoly with their strong capital and technological advantages, and have certain dominance over prices, so the profit level is relatively high. However, with the continuous expansion of joint ventures at home and abroad, the market competition has gradually become larger, and with the maturity of the domestic customer base, its development in China is becoming more and more competitive. Domestic advantage asphalt mixing equipment enterprises through their own technology accumulation and brand cultivation, product quality and foreign enterprise brand gap is constantly shrinking. The price of its products is also relatively high, which has a high income level and also a large market share. In the low-end field of asphalt mixing equipment, the number of production enterprises is large, the quality of its products is not reliable, and the prices of output products are relatively low, making it difficult to form a certain income scale.

Throughout the domestic asphalt mixer industry and market, industry income and profit levels have been growing. However, the growth of superior enterprises is significantly smaller than the growth of small enterprises. In order to maintain strong competitiveness, China's asphalt mixer enterprises need to continuously improve their technical level and product quality, attach importance to brand building, and establish their own sales channels in line with the development trend of the entire asphalt mixing equipment industry. In the future, China's asphalt mixing equipment has three major development trends: large-scale asphalt mixing equipment, energy-saving, emission-reducing, environmentally friendly asphalt mixing equipment will be favored, and automatic and intelligent control of products will be taken seriously.